Blockchain to help shoppers trace fresh chicken or vegetable’s origin at UAE supermarket

Dubai: Want to know where that vegetable came from? Or how about that chicken?

At your nearest Carrefour supermarket, you can make those traces… with a bit of help from IBM’s blockchain.

Majid Al Futtaim, the Careefour franchisee, has struck a deal with IBM, whereby the US tech giant will provide its ‘Food Trust’ solution.

By using their smartphone to scan a QR code on products such as Carrefour’s fresh chicken, customers will be able to get immediate access to actionable food supply chain data, from farm to store shelf.

It will extend to the history of the product – including production process, halal and hygiene certifications, nutrition information and temperature data – once details are uploaded onto the blockchain.